Gen Z: The Culture, Beliefs and Motivations Shaping the Next Generation
By Barna Group.
Description
The Next, Next GenerationResearchers have been talking about generational differences for years, especially when it comes to Millennials. But now a new group is becoming a cultural force in their own right. Produced in partnership with Impact 360 Institute, Gen Z: The Culture, Beliefs and Motivations Shaping the Next Generation is Barna's most comprehensive research on the perceptions, experiences, and motivations of 13 to 18 year-olds. Based on interviews and analysis, this report is our best thinking thus far on the worldview of teens in the next, next generation.In Ge...
ISBN(s)
1945269138, 9781945269134
