Launching New Ventures: An Entrepreneurial Approach
Description
In Launching New Ventures, Allen prepares students to spearhead new initiatives—paying special attention to the process and activities required before a start-up can open for business. A conversational approach engages and encourages students to rely on this text as more than just a reference book. Real-world case studies, new venture checklists, plus Allen's own firsthand experience guide students through the logical process of recognizing an opportunity, testing a business concept, and implementing a formal business plan.Stressing the early stages of the process, Allen outlines...
ISBN(s)
0395918456, 9780395918456
