Customer Connections: New Strategies for Growth
By Unknown Author.
Description
With this book, managers have a new strategic framework for making explicit connections between what they know about their customers and how they can leverage that information to create value. The authors reveal a comprehensive system that places customer relationships at the center of your business and shows you how to use this system to discover and tap new sources of value to improve your firm's profitability and growth. Customer Connections is full of fresh, practical examples of companies—including ScrubaDub car wash, Inc. magazine, United Parcel Service, MCI Communications,...
ISBN(s)
0875847994, 9780875847993
