I Love Type 06: Franklin Gothic
By Unknown Author.
Description
The sans-serif typeface Franklin Gothic was designed by Morris Fuller Benton in 1902 and continues to be widely used in newspapers, books, billboards, and advertisements. Named in honor of iconic American printer Benjamin Franklin, the impactful, bold typeface has been spun off into a variety of related faces (Condensed, Wide, etc.) throughout the past century. Today, The New York Times uses Franklin Gothic for many of its headlines and the Museum of Modern Art in New York embraces it as the museums official typeface. It can also be spotted on movie posters for Rocky, in the Bank of America...
ISBN(s)
9881943841, 9789881943842
