Corporate Strategy
By Richard Lynch.
Description
In the fast moving area of strategy, this text provides the most comprehensive treatment of both rational and creative approaches to the subject. This revised and fully-updated edition continues to present a comprehensive, well-structured and critical treatment of strategic management for both the private and public sectors. Building on the success of previous editions, this highly acclaimed textbook will now include the latest developments in the area including- resource based strategy, and customer-driven strategy. With a teaching package that includes a lecturer's manual, powerpoint...
ISBN(s)
0273658549, 9780273658542
