The Globalization of Nothing
By George Ritzer.
Description
George Ritzer theorizes in his provocative new book, The Globalization of Nothing, that the "grand narrative" or social story of this period is a movement from "something" to "nothing." Building on but going beyond his renowned McDonaldization thesis, Ritzer contends that societies around the globe continue to move away from "something," defined as a social form that is generally indigenously conceived, locally controlled, and rich in distinctive content. He argues that we are moving toward "nothing" – that which is centrally controlle...
ISBN(s)
0761988076, 9780761988076
