Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
By Roger Dooley.
Description
Practical techniques for applying neuroscience and behaviorresearch to attract new customers Brainfluence explains how to practically applyneuroscience and behavior research to better market to consumers byunderstanding their decision patterns. This application, calledneuromarketing, studies the way the brain responds to variouscognitive and sensory marketing stimuli. Analysts use this tomeasure a consumer's preference, what a customer reacts to, and whyconsumers make certain decisions. With quick and easy takeawaysoffered in 60 short chapters, this book contains key strategies fortarg...
ISBN(s)
1118113365, 9781118113363
