Blockchain Loyalty: Disrupting Loyalty and Reinventing Marketing Using Cryptocurrencies.
By Philip Shelper.
Description
A blockchain loyalty program rewards members with a cryptocurrency (or cryptotoken) instead of traditional points and miles when they spend. The cryptocurrency is actively traded on a digital exchange and the value fluctuates based on speculative investor behaviour and the market forces of supply and demand. Members become fascinated with the idea of earning a currency which is 'alive'. Blockchain Loyalty provides deep insight into how this new type of program design is disrupting loyalty and reinventing marketing around the world, and features: - the basics of blockchain and cr...
ISBN(s)
0648353508, 9780648353508
