CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time
By Paul Greenberg.
Description
Customer Relationship Management (CRM) is the single most pressing problem facing any business. This text aims to provide business decision-makers with straightforward advice and information on how to use the CRM software and the Internet to manage customer relationships. It covers the evolution of CRM from old-school sales management techniques to current practices, current CRM companies and clear explanations of what each has to offer. - from Amzon
ISBN(s)
0072127821, 9780072127829
