Brides, Inc.: American Weddings and the Business of Tradition
By Vicki Howard.
Description
Named "Best of the Best from the University Presses" for 2007 by the American Library AssociationWeddings today are a $70-billion business, yet no one has explained how the industry has become such a significant component of the American economy. In Brides, Inc., Vicki Howard goes behind the scenes of the various firms involved—from jewelers to caterers—to explore the origins of the lavish American wedding, demonstrating the important role commercial interests have played in shaping traditions most of us take for granted.Howard reveals how many of our customs and weddi...
ISBN(s)
0812220455, 9780812220452
