Marketing Plan: A Practitioner's Guide
By John Westwood.
Description
A step-by-step guide to the preparation and presentation of every type of marketing plan. The basic structures of the different types of marketing plan are outlined and guidance is given on the approaches and applications necessary for different industry sectors and overseas markets. This book includes details on methods of researching the market, collecting, analyzing and presenting information, the use of information technology and simple computer techniques and the implications of 1992. It contains useful sample forms, questionnaires, document layouts and checklists, and will help all sa...
ISBN(s)
1850919879, 9781850919872
