Franchising
By Unknown Author.
Description
Franchising, 6e helps learners develop a clear, realistic picture of franchising with insights designed to assist those entering the field. The text answers major franchising questions as it explores the franchiser-franchisee relationship using a unique, three-part perspective. First, the franchiser and franchisee are introduced as independent business people who must manage their separate business affairs. Second, the franchiser and franchisee are presented as dependent upon each other for success in business. Third, the franchiser-franchisee relationship is highlighted as an interdependen...
ISBN(s)
0324110030, 9780324110036
