Exploring Media Discourse (Hodder Arnold Publication)
By Myra Macdonald.
Description
The volume explores how a concept of discourse can be usefully applied to the analysis of visual as well as verbal texts. Drawing on case studies from American and British media, it re-examines the relationship between discourse and ideology, demonstrating how both interrelate and contribute to media analysis. - from Amzon
ISBN(s)
0340719893, 9780340719893
