Beyond the Idea: How to Execute Innovation in Any Organization
By Unknown Author.
Description
The New York Times bestselling authors of Reverse Innovation and How Stella Saved the Farm distill more than a decade of exclusive research into one short, powerful, action-oriented book.Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world's best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today.Vijay Govindarajan and Chris Trimble are the world's leading authorities on the successful management of innovati...
ISBN(s)
1250040175, 9781250040176
