Marketing: Foundations and Applications
Description
This work offers an overview of important marketing topics while keeping the focus on practical marketing fundamentals, background, strategies and practices. It features: mini-cases based on domestic and international business/marketing issues in real companies; consumer insights, international marketing, using the Internet in marketing and marketing career profiles; and appendices on marketing maths, marketing careers and examples of a small business marketing plan. - from Amzon
ISBN(s)
0256162980, 9780256162981
