Running a Public Relations Department (PR in Practice)
By Mike Beard.
Description
This text provides an explanation of the practicalities of organizing public relations for practitioners and senior managers who are considering putting in place a professional public relations strategy. The book provides a guide to: different types of public relations operation - corporate, divisional, overseas and one person band; areas of activity; range of techniques employed; planning in the department; budgeting; and managing the function, people and processes. - from Amzon
ISBN(s)
0749418591, 9780749418595
