Strategic Management: Concepts and Cases
By Unknown Author.
Description
This text includes recent research in strategy in a way that students can understand and apply to business cases and problems. Also, it offers coverage of strategy implementation, which many instructors think is critical if students are to understand the how and not just the what and why. This book also includes coverage of Michael Porter's classic 5-forces model. In this 13th edition there are two new chapters on global and e-commerce strategy, and cases that should spark student interest and generate lively classroom discussions. Many of the cases reflect high profile companies, prod...
ISBN(s)
0071121315, 9780071121316
