Revenue Management :Maximizing Revenue in Hospitality Operations
By Gabor Forgacs.
Description
This textbook provides a basic understanding of the revenue management process. It distinguishes between tactical and strategic revenue management, addresses the proper use and importance of revenue management in hospitality operations, and describes a wide range of elements that must be considered in order to use revenue management effectively. The second edition includes new information on: Current challenges for revenue managers Big data and market intelligence The role of social media on revenue management New market segmentation approachesNew case studies and Industry Insights provide...
ISBN(s)
0866124462, 9780866124461
