Service Design
By Stefan Moritz.
Description
Service Design is a new holistic, multi-disciplinary, integrative field. It helps to either innovate or improve services to make them more useful, us- able, desirable for clients, as well as more efficient and effective for organisations. The service sector makes up the biggest part of the economy, up to 70% of GDP. However, services are not as productive for organisations and as satisfying for clients as they could be. Services have a design problem. Services are not tangible, cannot be stored or owned, consumption happens at the same time as production and they are complex experiences tha...
ISBN(s)
1445206676, 9781445206677
