The Innovation War
By Christoph-Friedrich von Braun.
Description
Without any fancy technical jargon, Christoph-Friedrich von Braun lays out the history of technological research that has evolved from healthy competition into a kind of mania for the new. He shows how today's corporations are pursuing innovation merely for the sake of outdoing other companies, and squandering a fortune as a result. - from Amzon
ISBN(s)
0132681781, 9780132681780
