Retail Desire: Design Display and Visual Merchandising
By Johnny Tucker.
Description
Visual merchandising is at the heart of retail design - the fine art of persuasion. Window dressing is now only a small part of display and visual merchandising, which encompasses the in-store 3D environment, graphics, audiovisual media and point-of-purchase material - all the way to the store as total embodiment of the brand.From an icicle window display made of resin to bespoke acid-colored glass shelving; from one small figurine as a display to actors playing football in "live windows," visual merchandising is always breaking new molds in style, lighting and use of materials.By...
ISBN(s)
9782880467296
