Businessintellectual Property
By Agarwal.
Description
Drawing on contemporary business affairs and strategies, it explores the nature and scope of IP and the evolution of national laws and global agreements like the TRIPs to protect it. It also explores measures (use of patents, copyright, and trademarks) used by some of the biggest brands - Coke, MGM, 20th Century Fox, Microsoft, Harrods, Maruti, Tata - to manage disputes and protect themselves. Accessible, clear, and using a wide range of case studies, Business and Intellectual Property gives an excellent overview of a subject that is becoming a key aspect of many businesses today. The IIM A...
ISBN(s)
8184001401, 9788184001402
