Tourism Marketing in Australia
By Unknown Author.
Description
This book discusses the marketing and planning strategies adopted by a variety of businesses in various fields of tourism. The book's conclusions are based on interviews with key people in the industry all over Australia. There are case studies of 26 organizations including Tourism Commissions, Travel Agents and Tour Operators, Surface Transport, the Airlines, Attractions, Hotels and Motels, Resorts, and Consultants. - from Amzon
ISBN(s)
1862504113, 9781862504110
