Sales Promotion (Sales & Marketing Series)
By Julian Cummins.
Description
Companies use sales promotion more than any other type of mareting because it works. This new edition spells out the tried and tested methods that companies use to stay ahead. Sales promotion is now recognized as one of the most powerful weapons available to sales and marketing staff. Almost 60 per cent of the population actively participate in some form of sleas promotion in any given month. This book details the offers that win new customers and keep existing customers buying, as well as giving sound practical advice on the whole topic of sales promotion. Sales Promotion spells out the bu...
ISBN(s)
0749424478, 9780749424473
