Conversations That Sell: Collaborate with Buyers and Make Every Conversation Count
By Nancy Bleeke.
Description
Today's buyers want more from sales professionals than a simple consultation...What they're hungry for are meaningful, collaborative conversations built on mutual value and trust, that result in a Win3 ...where they, the seller, and the organization, achieve a winning outcome. "Conversations That Sell" introduces sales professionals to the collaborative conversation skills they need to capture the buyer's attention and secure business. Based on the author's five-step sales system, What's in It for Them (WIIFT) - Wait, Initiate, Investigate, Facil...
ISBN(s)
0814431801, 9780814431801
