Marketing
By Unknown Author.
Description
Marketing 3rd edition, is the ideal text for theundergraduate Introductory Marketing course in the Asia-Pacificregion. Significantly, it is an original work rather than being anadaptation of a US text. The 1st edition of this text was the mostsuccessful ‘ground-up’ Introductory Marketing text everreleased in the local market. Building on the strengths of the previous two editions, thetext and its extensive accompanying digital resources are designedto engage students in the study of marketing. A diverse range oforganisations, goods and services from Australia, New Zealand a...
ISBN(s)
1118624173, 9781118624173
