Business to Business Market Research (Market Research in Practice Series)
By Ruth McNeil.
Description
Business to Business Market Research provides an up-to-date reference source for all those involved in, or occasionally needing to know about, business to business (B2B) marketing research. The internet has revolutionized work in this area, providing a massive source of data for secondary research and an easy way of contacting respondents. Business to Business Market Research reflects these changes. Approachable in style, Business to Business Market Research answers all the key questions relevant to students, practitioners, and users of marketing research. Over th...
ISBN(s)
0749443642, 9780749443641
