Industrial Marketing: Analysis, Planning, and Control
By Unknown Author.
Description
This text provides an overview of industrial marketing. It includes a section on industrial marketing environments, with international considerations, and a discussion of high technology exports, and considers such areas as the resellers market, computerized data analysis techniques, product positioning, perceptual mapping and professional service marketing. This second edition features an updated discussion of the learning curve to reflect new international considerations. There is expanded coverage of marketing services, telemarketing, marketing intelligence, surveying groups and computer...
ISBN(s)
013457110X, 9780134571102
