International Marketing Cases, Sixth Edition
By Subhash C. Jain.
Description
International Marketing Cases thoroughly examines important topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well. - from Amzon
ISBN(s)
032410085X, 9780324100853
