Marketing Decisions for New and Mature Products (2nd Edition)
By Robert Hisrich.
Description
A pragmatic how-to text designed for product planning courses, presenting a total picture of the marketing process, problems inherent in promoting products and the decision-making involved. This edition features a new emphasis on developing a marketing plan for the entire life of a product. - from Amzon
ISBN(s)
0675206472, 9780675206471
