Marketing Management: Text and Cases
By Unknown Author.
Description
The world of marketing is rapidly evolving, and Michael Czinkota, Masaaki Kotabe, and David Mercer provide this marketing management textbook to meet the changes. It gives students an applied approach to understanding today's worldwide marketing environment. Whether covering marketing concepts, corporate activities or research, the authors draw on their own broad international exposure to give the text a consistent global perspective. They also integrate major emphasis on technology that is permitting intensive and successful marketing interaction with customers, including the emerging...
ISBN(s)
1557866945, 9781557866943
