Small Store Survival: Success Strategies for Retailers
Description
"Small Store Survival should challenge retailers' views of small store retailing by questioning key areas of business. What is the vision for the store in 10 years? How have the customers changed over the past few years? How current are the managers about what customers genuinely like and dislike? What is being done to attract, educate, and motivate the best retail talent in the area? How effective is the merchandising strategy? What plans exist for succession? "The real lesson of this study is that the best retailers never stop learning. They never stop growing. They never ...
ISBN(s)
0471164682, 9780471164685
