CRM Unplugged: Releasing CRM's Strategic Value
By Unknown Author.
Description
Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices. - from Amzon
ISBN(s)
0471483044, 9780471483045
