Electronic Marketing
By Margo Komenar.
Description
The enormous size and popularity of the Internet has convinced many businesses to invest in electronic marketing. But the Internet is just one tool - a marketing plan should be a plethora of techniques in order to reach the widest possible audience. The book covers a range of electronic methods that marketing managers can use to promote their products. Material has been selected to focus on presenting comprehensive, hands-on technical information and marketing strategies that are proven to work with: Email; Internet; Commercial Online Services; Fax-back Systems; Multimedia CD-ROM; and Multi...
ISBN(s)
0471155535, 9780471155539
