CIM Practice and Revision Kit: International Marketing Strategy Paper 10
By The CIM.
Description
This practice and revision kit focuses on international marketing strategy. It is part of a range of CIM study texts launched in 1991, with practice and revision kits added in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners. - from Amzon
ISBN(s)
0751749591, 9780751749595
