Future-Driven Library Marketing
Description
This text offers a practical programme to position and market the library as the choice information provider to all of its customers. Author of "Customer Service Excellence: A Concise Guide for Librarians" (1996), Darlene Weingand suggests that the best strategies to market the library are future-driven - ones that position the library and its products and services for success, no matter what the future holds. The success of a library depends on the choices librarians make when selecting and promoting information products and services; determining distribution channels for service...
ISBN(s)
0838907350, 9780838907351
