Internet for the Retail Travel Industry
By Ed Maurer.
Description
For students in travel management programs who need to acquire basic Internet skills and techniques for optimizing tools of the trade, this book is your source for first class travel training. Techniques on browsing and searching the Internet for travel information, e-mail marketing, web site planning administration, and time management to help build proficiencies needed for career success. Tips on integrating in-house client profiles to on-line travel information with search engines, mailing lists, and client databases are presented, along with coverage of Computer Reservation Systems and ...
ISBN(s)
0766840719, 9780766840713
