Competitive strategy : techniques for analyzing industries and competitors
Description
What forces drive competition in an industry? What moves will competitors make? How will one's industry evolve? How do strategic planners respond to competitive actions? How can a firm be best positioned to compete in the long run? Michael Porter's Competitive Strategy is the definitive work on the subject of "competitive strategy," the hottest new concept in American business today. The book addresses major questions of vital concern to managers, and presents a comprehensive set of analytical techniques for understanding a business and the behavior of its competitors. ...
ISBN(s)
0029253608, 8580001062358, 9780029253601
