Cruising: A Guide to the Cruise Line Industry

By Marc Mancini.

Cruising: A Guide to the Cruise Line Industry

Description

Learning about cruising has never been this fun and informative! Cruising gives students a true insider's look at how cruise sales, marketing, and operations unfold, all told in magazine-like prose, making it fun to read and easy to understand. The author employs myriad educational techniques to help students comprehend, retain, and apply what they read. This includes highlighted areas, bullet points, graphs, tables, photos, questions for discussion, and application activities, all of which clarify, magnify, and reinforce the material. There's no doubt that this is the authoritati...

ISBN(s)

140184006X, 9781401840068

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