Insanely Simple
By Ken Segall.
Description
To Steve Jobs Simplicity wasnt just a design principle It was a religion and a weapon The obsession with Simplicity is what separates Apple from other technology companies Its what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011 and guides the way Apple is organized how it designs products and how it connects with customers Its by crushing the forces of Complexity that the company remains on its stellar trajectory As creative director Ken Segall played a key role in Apples resurrection helping to create such critical campaigns as Think Diffe...
ISBN(s)
067092119X, 9780670921195
