Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands (Design Essentials)
By Unknown Author.
Description
Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Essential Elements for Brand Identity lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. It is a one-stop reference for connecting visual design elements for logos to branding concepts, and demonstrates core identity design principles through clear organization and a variety of sources and examples.Through a cohesive struct...
ISBN(s)
1592537936, 9781592537938
