Essentials Of Marketing
By Jim Blythe.
Description
Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. This book is aimed at undergraduates taking an introductory marketing course. - from Amzon
ISBN(s)
0273693581, 9780273693581
