First Look at Communication Theory
By Emory A. Griffin.
Description
Intended for courses in communication theory at the freshman to senior level, this text covers verbal and nonverbal messages; cognitive processing; relationship development and maintenance; influence; decision making; intercultural and gender communication; organizational communication; public speaking; media and culture; and the effects of the media. This edition features a chapter covering the history of the communication discipline; improved coverage of ethics; and five new theories including Borman's convergence theory and Hirakawa's functional perspective (group decision maki...
ISBN(s)
0070227780, 9780070227781
