Corporate Strategy: A Resource-Based Approach
By David J. Collis.
Description
"Corporate Strategy" by Collis and Montgomery employs a single consistent framework for the analysis of corporate-level strategy. Based on the latest research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the ma...
ISBN(s)
0071111077, 9780071111072
