1001 advertising tips : ideas and strategies from the world's greatest campaigns
By Luc Dupont.
Description
Advertising Tips is a step-by-step - Eleven ways to make your advertising more credible- The importance of positioning your product or service- Creating high-impact illustrations- Using layout and typeface to generate business- Maximizing your results with repetition- The impact of zapping on TV ads- Color : what it can do for you- Successful ways to write headlines and copy- Comparative advertising : when to use it- Pricing : a powerful weapon- Choice of key word in ads- Contests and sweepstakes : pros and cons- The power of corporate and brand logo- When to use testimonials and endorsemen...
ISBN(s)
8189975129, 9788189975128
