Consumer Behaviour in Tourism
By Unknown Author.
Description
Consumer Behaviour in Tourism takes a broad view of tourism and looks at consumer behaviour in a number of sectors including:-* tour operation * tourist destinations * hospitality* visitor attractions * retail travel* transport The authors provide an international perspective on consumer behaviour in tourism through the use of numerous examples and case studies drawn from a range of different regions of the world; an exploration of national differences in consumer culture; the dissemination of research findings and concepts from a number of diffe...
ISBN(s)
0750632836, 9780750632836
