Retail Marketing Management
By David Gilbert.
Description
Retail Marketing Management is a new text providing up-to-date coverage of key marketing applications to retail management. Retail management has been an area of much recent change and the book aims to reflect this. Full coverage is therefore given to new areas of interest including relationship marketing, loyalty schemes, branding, ethics, quality management and applications of IT. The book looks at both theory and practice, using examples from a number of different regions as well as the increasing Internationalisation of the retail sector. - from Amzon
ISBN(s)
0273630199, 9780273630197
