Consumer Behaviour: Behavioural Aspects of Marketing (Cim Student Series)
By Chris Rice.
Description
This book covers the syllabus for the CIM Behavioural Aspects of Marketing Certificate paper. Each chapter consists of learning objectives, definitions, the theoretical background, exercises, issues to consider, current examples, implications for marketing and recent examination questions. The text is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organizations. - from Amzon
ISBN(s)
0750605499, 9780750605496
