CIM Coursebook 02/03 Marketing Environment
By Mike Oldroyd.
Description
Butterworth-Heinemann's 2002-2003 CIM Coursebook series offers you the complete package for exam success. Comprising the fully updated coursebook texts and free online access to the MarketingOnline learning interface, it offers everything you need to keep you on course!THE COURSEBOOK:· Co-written by the CIM Senior Examiner for the Marketing Environment module· CIM approved content for this year's course· Approved by the CIM Chief Examiner· Fully revised and updated to fit in with the new CIM syllabusCarefully structured to link information directly to t...
ISBN(s)
0750657030, 9780750657037
