Retail Graphics (Pro Graphics)
By Giles Calver.
Description
Analysts suggest that retailers have four key weapons in their fight to survive and win in their highly competitive world: logistical strength, brand power, customer service and store environment. This book explores how retailers use graphics in particular to build and maintain a brand profile, support customer services and integrate with the whole store experience. Using examples of different types of retail graphics and case studies from a diverse spectrum of retail sectors, the book explores how graphics are used in an extremely diverse and highly creative manner. Featuring the work of...
ISBN(s)
2880467667, 9782880467661
